Online video marketing is one of the best ways in which you can create successful online content. As a matter of fact, videos are 50 times more likely to get you to rank organically on the first page of any search engine than regular content. If you take a second to think about it, this is quite an impressive statistic. If you are a beginner in the world of video marketing or are simply looking to up your game, here are some tips you need to know.
8 Useful Video Marketing Tips
#1. Think of the three top factors: attract viewers, retain them, and monetize
Without these three components, any video marketing campaign is pointless. If you post a video online and it doesn’t have a clearly defined business objective, then you’re just doing it for fun or for the sake of it. It can enjoy success to some extent, but it will hardly ever win you or your business any money.
#2. Delete, delete, delete
This tip might sound weird or even crazy but bear with us for a second. We are not trying to advise you to remove all your video content. You should only get rid of those that are weighing you down, kind of like an anchor which doesn’t allow your ship to budge.
An anchor may consist of a video that has poor formatting, poor quality, a feeble watch time, some thumbs down or even negative comments. If you delete these videos, then your good ones might end up performing better.
As a side note here, try not to upload poor quality videos. People will simply skip them. We live in an age where everyone can make a good video, using their personal smartphone, camera or tablet. Therefore, they simply don’t have any kind of patience for videos with bad image or sound. Or both. Apart from that, it makes your business look unprofessional.
#3. Primary tags should appear in more than one language
Video marketing has the mesmerizing appeal of being able to make you famous on an international level. Therefore, why not take advantage of this characteristic? Translate your main or key tags in a few foreign languages so that you can gain worldwide viewership.
Remember that not everybody speaks English. People still use their mother tongue to perform searches on YouTube, Google, or any other channel, for that matter.
#4. The multi-platform video strategy
The simple idea behind this is that not all platforms work in the same way. Therefore, never repurpose your content from one platform to another. What works for YouTube doesn’t work for Facebook and so on. Do your research and try to find out what each of these platforms is all about when it comes to video marketing.
#5. Fantastic content
Take a second to think about content now. Next, try to imagine or create a picture of your ideal customer as well as of your regular customer. Does your idea of the content match with what your client would like to see? Most of the times it doesn’t. But it’s ok. That’s why we’re here, discussing video marketing.
Here is the golden rule that you should always follow when it comes to content.
Don’t post what you want or what you would like to see. Post what they would like to see. Here’s an example. Let’s say that your small business is a coffee shop and you are now interested in video marketing. As the owner and a deep lover and connoisseur of coffee, you might like to make and post a video about the origins of gourmet coffee, its history, and value.
Well, not many people are, probably, going to want to watch it. Instead, if you post a video of a cat tossing around and playing with some coffee beans, your video will go viral. This is want ‘post what they want to see’ means.
#6. Add your URL to the video
When you create a video, you will notice that it has a lot of editing features which you can take advantage of. One of the simplest and most efficient ones when it comes to marketing is adding your website’s address.
It’s an amazing way to get exposure without actually doing anything. You just create the video, users watch it and, while they do, they also see your URL. Ask them to click on it and visit your page, and you’re done.
Yet another opportunity presented to you while creating a video is the ability to add your logo in a part of the screen. Keep in mind that you can do this anytime you want during the video. It can appear once or even several times if that is what you want.
However, make sure not to overdo it. Remember that people are there to see the video and not a huge logo taking up a quarter of their screen. Choose some strategic moments during the length of the video itself and add your logo, company name or a keyword which you believe will attract you customers.
#8. Keep it short
Here’s your mantra. When it comes to video marketing, a video is not a movie. It doesn’t have to be an hour and a half long. Write a script beforehand and center it around the message you want to send. State that message right from the beginning, in the first 5 or 10 seconds.
Engage your viewers and spark their curiosity through questions and teasers that will keep their attention focused. Don’t dawdle and don’t promise a ‘big reveal’ of the message for later on if your video is half an hour long. Nobody has time to watch it. This is marketing, not a motion picture.
The idea goes like this. Whatever video you are creating, it needs to answer one question from the get-go: ‘why should I watch this video? As you progress, answer another question: ‘why should I continue watching this video?’
Will it make them laugh? Will it prove to be an inspiration? Will it show me how to do something? Will it teach me something I didn’t know before? Will it prove to be entertaining?
The reason is very simple. If the viewers cannot figure out why they are watching your video in the first ten seconds, they will bounce.
Here’s a bonus round. Never be boring. When it comes to video marketing, humor is your best friend. Find a way to make it funny, and you will have won everyone’s hearts. Before you know it, your video will have gone viral, and your small business won’t be so small anymore.
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