Do you think you know mobile marketing? You might just change your opinion after you read these amazing facts. Get ready for them to blow your mind!
10 Facts about Mobile Marketing You Should Remember
#1. 60 percent of all consumers on the entire planet go online via their mobile devices.
In fact, 53 percent of all the e-commerce traffic comes from such mobile devices. That is a staggering percentage, indeed. What does this mean for you and your business? That you need to start investing in mobile marketing, and you need to do it now. Get a slice of that 60 percent cake as soon as possible!
#2. One person consumes on average, seven hours of media. Almost two of those hours come from a mobile device.
Let’s break that down. The equation looks like this.
8 hours of media = 1.5 hours in front of the TV + 1.6 hours on a personal computer + 1.8 hours on a mobile device + 2.1 hours coming from different sources.
#3. 76 percent of all people state they would much rather and much sooner go through some content if it comes to them via message or SMS than by email.
And it’s not hard to see why. Just think about yourself for a second. When you receive a notification for an SMS or message on Facebook or any other type of chat, you can immediately click on it and see what it is. If it’s an email, it takes longer to get to it, not to mention it might have some attachments that your mobile device does not support or is not compatible with.
#4. 73 percent of all people have their mobile device with them at all times.
Of course, they do. This is what mobile devices were created for in the first place. So that you can literally take them anywhere you want. In the street, to the supermarket, and even to bed. Therefore, you need to capitalize on that immense usage and personal attachment that people have to their phones. Use it to your advantage and put a high price on mobile marketing.
#5. People pick up their phones between 150 and 200 times every day.
When they’re bored, when they need a break, when they have some time to waste, when they’re waiting for something, waiting for an answer, waiting for a person, when they want to know what’s new, and so on. The reasons why we pick up our phones are endless.
You know just as well as we do that we pick up our phones and the rest of our mobile devices a lot more when we don’t need to, as opposed to when they are truly called for.
#6. A mobile session lasts an average of 1 minute and ten seconds.
Why is that important or why should that blow your mind? Because you need to do the math here. And when you do, you will see that 1 minute and ten seconds actually means 177 minutes every day. In other words, people spend an average of three hours on their mobile devices, especially on their phones, every day.
This little nugget of information might and should come in handy the next time when you’re preparing your mobile marketing campaign. The only thing you need to be particularly careful about is the time when you share your content or your ads, for that matter.
Social media and internet users divide these three hours into very specific time slots, according to their lifestyle, job, preferences and so on. Find out what these criteria are and make sure you post as per them.
#7. 4.8 billion people own a mobile device in the current year
This is an absolutely staggering number when you think there are 7.5 billion of us. As far as mobile marketing goes, this means that your market is an ocean of customers waiting for you to contact them.
#8. A mere 25 percent of all companies out there desire to and will integrate a mobile component into their business strategies.
This is one of our favorite pieces of information. 25 percent is a very low number. Therefore, this information should become your best friend as well. Jump ahead in the marketing game and do what your competitors refuse to do. Contact the 4.8 billion people who own a mobile device via that device itself.
#9. 29 percent of all visitors immediately go to another website if they did not find the information they wanted, needed, or were promised.
Let us give you an example. Let’s say that you are a company which sells shoes. You have made good use of the ads on Facebook or Google ads. You are advertising a pair of sneakers which has a huge discount. Evidently, your customers and not only will be intrigued. Therefore, they click on the link that you provided.
However, it does not lead them to the pair of sneakers itself but, rather, to your website’s home page. What’s the result here? You lose. Why? Because most likely, people will simply close your page and continue to browse somewhere else. Given the fact that you have not provided a link directly to the discount pair of sneakers, the users now have to spend time and make an effort to look for them through the whole of the website itself. And who knows how long that’s going to take.
Remember this when you are planning your mobile marketing. Be smart! Every second counts, so make it count!
#10. 53 percent of all the people who own smartphones tend to favor the businesses which provide instructional videos.
The reason is quite simple, yet again. It is far easier and faster to watch a video of someone explaining to you what you need to do than to have to read the instructions yourself. It gives users a lot more liberty at handling the information and more time. Apart from that, it makes you look like a successful and established business, who cares about its customers.
In other words, your customers and users favor you because you took the time to help them and put all the info they need in a short and simple video. And just like that you’ve gained some loyal clients.
Instead of a conclusion and telling you one last time just how important mobile marketing is, here are a few bonus rounds of facts. We said above that 4.8 billion people all over the world own and use a mobile device. Only 4 billion use a toothbrush. A staggering 91 percent of all adults always have their phone within arm’s reach. And there are five times more mobile phones than personal computers in the US alone.
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