Who here hasn’t heard of Google Advertising? If you are in the marketing domain or have a small business, you surely have. However, there are still some facts which we are sure you didn’t know. We are also quite sure they will blow your minds, not to mention they will be crazy helpful. Let’s see them!
12 Surprising Things about Google Advertising
#1. Google earns 95 percent of all its revenue from advertising alone
In 2015, Google made approximately $75 billion. We’ll let you do the math and see just how much of that came from AdWords alone.
#2. Google is the master of 33 percent of all the online ad revenue
That zeroes into some $38.6 billion out of $117.6 billion. Some other giants who have slices of this pie are Facebook, Twitter, Pandora Media Inc., and LinkedIn Corp.
#3. When it comes to AdWords Search, the average cost per acquisition is $59.18
Sites in the Dating and Personals domain have extremely low average CPAs. They come at about $6.91. At the other end are people in the Legal department, who have to pay CPAs which are 19 times more expensive than that. Here are the top industries when it comes to cost per action.
- Legal – which comes in at $135.17.
- Health and Medical – $126.29.
- Home Goods – $86.68.
- Employment Services – $105.79.
- Industrial Services – $77.52.
#4. There are 1.2 million businesses advertising on Google
And yes, you can be one of them starting right now.
#5. The average conversion rate when it comes to Google AdWords search ads is 2.70 percent
However, if you delve deeper into the studies that have been made on this topic, you will notice that all the experts advise you not to settle for the average. Try to go above it and set your conversion rate higher than the average 2.70 percent. When it comes to conversion rates, it’s as simple as possible. The higher it is, the better your sales are doing.
There is no point in having a lot of traffic on your website if none of those leads or visitors turn into actual buyers. Therefore, try to engage them and then you will see your conversion rate go up like never before.
#6. The industry which has the best conversion rates as far as Google search ads are concerned is Insurance and Finance
Their return rate is 7.19 percent. It’s probably safe to say that these are the guys who did not settle for average. They are also the people proving you can do a lot better and earn a lot more money than the rest of us.
#7. The industry which has the best conversion rates as far as Google display ads are concerned is Home Goods
They manage to reel in 2.19 percent.
#8. Google rejected 1.25 million advertiser applications in 2014 alone
Having Google accept you and your ads is a tricky thing to do. And these 1.25 million people prove just that. Google argued it rejected them because it was concerned they were, in fact, ad fraud, misleading promises or malware.
Apart from all of these rejections, Google also disabled over 150, 000 sites in 2014, which were already on the network in that year. It also canned 250, 000 more because they were hiding malware.
#9. In 2015 Google blocked 524 million bad ads
The number grew by a staggering 50 percent as opposed to the year before, which is alarming. Evidently, it keeps growing, despite Google’s efforts. Some of the ads and websites removed or blocked were advertising counterfeit goods, providing links toward malware, while some had violations which related to healthcare.
Google typically uses algorithms to detect the bad ads and then has specialized employees check them to see if they are, in fact, ill intended.
#10. Google has 43 percent of all the mobile search ad clicks in the US
In the second quarter of 2016 alone, Google generated 89 percent of all the organic searches. As a term of comparison, long-standing rival Yahoo! had a share of only 7.1 percent of all the organic visits as a whole. Bing generated only 4.1 percent.
#11. Google has well over 4 million advertisers with AdWords
The power of Google Advertising knows no limits, apparently, as more than 1 million people and businesses choose to lay their marketing endeavors in Google’s hands. Facebook, on the other hand, reels in an approximate 2 million. However, Twitter is now well behind, with only 60, 000.
Still, seeing as Google, as a company, has opted never to make the real number of international advertisers public, it might even be more than that. It is also worth noting here that, even though Twitter has 60, 000 advertisers, the number is, probably, growing rapidly.
You might think that these statistics do not mean a lot, but they do. Especially if you put them in the context of all the recent talks about Facebook being a thing of the past. Twitter and Instagram have started to take over the social media world. People nowadays tend to turn to them a lot more than to Facebook.
That doesn’t mean to say that people are any longer using it. It’s just that they find it easier and, probably, ‘cooler,’ to post photos on Instagram and share their views and updates in a quick Tweet rather than to take the trouble of scrolling through the endless feed that is Facebook.
As a consequence, this type of information will help you decide if you want to take your marketing and advertising campaigns to Google or Facebook.
#12. The highest AdSense earner in 2016 is eHow
The how-to website is a blog which was registered back in 2009. It’s based on tutorials on how to do everything, from recipes to wallpaper, moving from one country to another, cocktails, fashion, to Thanksgiving turkey hats. You name it. They have a recipe for it. The website gets 38,210,000 page views every day and 4,770,000 daily unique visitors.
Second place is awarded to Mashable.com, another website full of all sorts of goodies, from news, politics, latest movies, Hollywood stars, and really good articles on tech. They bring in 29,210,000 page views per day and 3,800,000 unique visitors in the space of 24 hours.
As a conclusion after all the interesting facts we’ve detailed about Google advertising, it’s safe to say that it has now become the world’s leading force when it comes to marketing. All that is left for you to do now is to see how you can get a slice of it for yourself.
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