Digital marketing is the business of today. As a consequence, there are more digital marketing agencies than you could possibly imagine. Everyone wants a share of the cake, as well as the best customers. Therefore, with so much competition rounding up so fast, how can you make your digital marketing agency stand out? We can help you there with these wonderful insights.
7 Things to Make Your Digital Marketing Agency Stand Out
#1. Use newspapers to your advantage
One of the greatest ways to make your digital marketing agency known is by advertising it in your local newspapers. You might just be the only one who does it. The best part of all agencies shy away or dismiss the hard copy press arguing that it’s the ‘offline’ world.
You can do the opposite. Go to your local newspaper and magazines and reach out to that part of the audience.
If you want to attract a lot of new and loyal customers, you must first give in order to get. Invest some time and effort into providing free service to a handful of clients. Soon enough, word will get out that you are good at what you do and that you respect your customers.
Don’t underestimate the value of the word-of-mouth.
#3. Old platforms, new ways
You can also make your digital marketing agency stand out by promoting it on already existing platforms but in a new and creative way. For example, a fitness apparel company took to Spotify to promote itself. You will ask why. Because they understood their clients love to listen to music while they work out.
Therefore, they had someone create a few mixes for them. Then the company released them on Spotify where they became extremely popular as workout music. They still do it, by releasing new and attractive mixes for the holidays and special events.
Evidently, a mixtape is not the answer for every company out there. It is just an example for you to see that you can engage your customers in different ways for better results. Take a hard look at their entire life, both personal and professional. What communication channels can you discover there?
#4. Use humor to attract attention to yourself
There has been a lot of pressure on marketers in recent years to use more humor in the campaigns which they design. You can do the same thing. In fact, humor is one of the easiest ways in which you can attract attention.
Funny videos and prints usually go viral on the internet. Therefore, a lot of people find out about you, and you don’t even have to lift a finger.
#5. Go against the flow
If every digital marketing agency in your area is going in one direction, go the other way. Now. You will never get noticed once you’re knee-deep in a crowd. Here is an amazing example of a company taking a stand and moving away from the crowds.
REI, the sporting goods retailer, completely turned its back on famous Black Friday this year. Yes, you read it well. While all other retailers and companies made plans above plans so that they can open their businesses earlier and close their doors later, REI sat still.
In fact, they publicly announced they were closing down for Black Friday. They launched the hashtag #optoutside, and they encouraged people to spend time with their families in nature this year, as opposed to clawing their way toward some cheaper products.
Guess what? It worked. 1.4 million people took REI’s advice and did not participate in Black Friday. Also, they Instagrammed themselves with their families as per REI’s request. What was the result of all that? REI got a ton of advertising for free.
Take a look at what waters your digital marketing agency is currently swimming in and see how you can go against the current.
#6. Find yourself a niche
Here is how this goes. Instead of using your website or blog to write about the same industry advice or news every other agency already is, go another way. Use it to share some content which people cannot find from other sources.
If you are already specialized in a particular field, then all the better. Act on it and make yourself known. Don’t worry if your area of expertise is the same as another agency’s. Keep in mind that you can always layer a niche. For example, let’s say that there are two bakeries and their niche is cupcakes. This is all they are selling.
It doesn’t mean their products or the content, in your case, has to be the same. One can sell red velvet cupcakes and the other chocolate ones. This is how layering a niche works.
#7. Work on your credibility
Services are not the only thing which will separate your digital marketing agency from all the rest. There is also the matter of your credibility. So, you say you are the best. Still, how can I be sure that you truly are the best?
Here’s where it all gets tricky because you will never have two clients who are alike. In simple terms, it’s another customer, another set of needs. Some of them will be interested in finding out about the awards you won. Others care more about your existing clients so that they can learn more about you in this way.
Even more potential customers will want to know about your qualifications and if you have any experience in the industry or not. Some might even ask if you’ve worked with companies similar to theirs in the past and what were the results.
Once you put all these things together, you should be able to see clearly what is your unique selling point. This is what you can offer and you should act on it. These are your strengths when it comes to making it in the tough business of digital marketing. Use them to clear a path for your digital marketing agency and make it stand out from the crowd.
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