So, you want to know all about Facebook marketing. That’s very well because it’s an interesting subject with a lot of information everyone should be aware of. However, before we can address that topic, we need to talk about the following one.
Instagram and Twitter are taking over. This piece of news has been on everybody’s lips all year long and even for a good part of 2015. Now that we are rapidly approaching the end of 2016, it is time we asked a vital question. Is it true? Are Instagram and Twitter winning against Facebook? No. They are not. Even though more and more people are turning to Twitter to be ‘socially active’ and to Instagram as a venue to release image content online, nothing beats Facebook. Yet.
What does this mean for you and your business digital marketing endeavors? That you can go ahead and use Facebook as a wonderful outlet through which you can let people know that your company exists. And here are 5 advanced Facebook marketing tips to remember.
5 Professional Facebook Marketing Tips
#1. Timing. Timing. Timing.
You may notice how we repeated the word ‘timing’ three times. That is because we wanted to show you just how important this concept is when it comes to Facebook marketing. You may or may not have noticed so far, but the time when you post on Facebook is almost as important as is the post itself. In other words, even if your content is valuable, attractive or has click-value, it won’t matter if you post it at the wrong hour.
Evidently, there are some differences when it comes to timing, as per your audience. For example, if your audience is a stay-at-home mom, then you need to post at different times than you would for a young bachelor.
Even so, Facebook marketing rules say that we can generalize and come up with a few days and times which work for everyone. Therefore, studies show that it’s best to post on Thursdays and Fridays, at 1 PM if you want shares and 3 PM if you want likes.
Or, you can always use your common sense. 3 AM is a bad time because everybody is asleep at that hour. 11 AM during the week is a bad time as well because everybody is working, as is 1 PM on a Sunday when people are having lunch, sleeping or relaxing. No time for Facebook.
#2. Add pictures
No matter how many times you’ve heard this Facebook marketing tip, we are going to go ahead and say it once again. There’s nothing like a good picture in the content that you’re posting to get you views, likes, and shares. Here are a few tricks about that.
- If the picture has people in it, make sure they are real people.
- Focus mostly on their faces.
- Be short with the text or another type of content.
- Create galleries around a picture.
- Make use of nostalgia and use it to your advantage.
#3. Facebook contests are for winners
Pun intended. Do you know what everyone likes more than anything? Free things. People will always engage with a brand or a Facebook page which they were ignoring thus far if that page gives them a chance at a free nick-knack. Here is what a contest can do for you and your business.
- Increase your fan base or your followers’ list.
- Boost your traffic since a lot of people will go to your website to see exactly what it is they can win or what you’re selling.
- You will get a lot of content generated by users.
- The contest will increase your shares and your virality levels.
- Many conversations will be generated around your products and brand.
- It will help your email list to grow.
#4. Make sure your content is unique, valuable, and engaging
This piece of advice regarding Facebook marketing might seem redundant, but it’s not, especially if you look at it closely. You can’t imagine just how many companies and business owners in general use stale or even recycled content. This situation goes to show just how many opportunities they have missed by doing this.
What is your demographic? To whom are you addressing your products?
Just think about it this way. You own a sandwich place, and you post something in the lines of ’10 Best Ways to Pickle Cucumbers for the Winter.’ How do you think this type of content is going to go down with your younger demographic? Think about the teenagers and the young professionals who spend their lives divided between office and the mall? They don’t want to see anything pickle related in their Facebook newsfeed.
What is your demographic? To whom are you addressing your products? If we were to continue with the sandwich place example, it would be like this. Who buys sandwiches from you? People on the go, people who don’t have time to cook, and so on. Direct your content toward them.
#5. Post as often as you can
When we say often, we mean often. That doesn’t mean more than one day a week. No, in fact, it means that you should post somewhere between six and eight times a day. The equation, as well as the logic behind this Facebook marketing tip, is simple. The more you post, the more chances you have of people clicking on your links.
Six posts instead of one mean you are giving people six chances of clicking instead of one. That sounds good to us! Therefore, your motto should now be: More? More of everything!
However, make sure you divide or spread your posts in such a way that your targeted audience can see them. This piece of advice links to the timing one. Once again, it doesn’t matter how many times you post if they are at all the wrong hours. You can post 20 of them, but if, for example, they are all in the morning when people are in a hurry and don’t have time for Facebook, you won’t be doing yourself any favors.
Evidently, when it comes to Facebook marketing, there are, probably, a million pieces of advice out there. Therefore, where does one start? How about with these five?
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