Ultimate List of Marketing Terms
The process of comparing two variations of a variable to determine which option is best performing. This is a critical step in improving marketing efforts and the success level of marketing campaigns. This is often accomplished by sending emails with varying subject lines or body copy, calls-to-action (trying variations in both color and word use), and the creation of landing pages (trying variations in content and layout).
This is a type of performance-based marketing in which marketers, or “affiliates”, get rewarded for marketing another companies product or service. A marketers performance may be based on amount of visitors (“traffic”) or amount of sales made.
This is basically the identification of key patterns. When it comes to marketing, this would include website visitor reports, social analysis, PPC, and more. Analytics allows you to identify key metrics and trends, as well as make more informed marketing decisions.
Application Programming Interface (API)
APIs are a series of rules in the realm of computer programming. They allow an application to take information from one service and use it in either another service or in data analysis.
This describes a marketing and business strategy of one business selling to another business. (Example: GE, Cisco, Oracle)
This describes a marketing and business strategy of a business selling to the end consumer. (Example: Apple, Nike, Patagonia)
A website that contains and highlights the thoughts, opinions, and observations of a writer or a group of writers.
Bottom of the Funnel
This term refers to when leads are at the last stage of the buying process when they are about to close as new customers.
This is the percentage of people who land on a page of your website and leave without clicking on anything else or without navigating to other pages published on your site.
This is the semi-fictional “avatar”, or representation, of your ideal customer based on market research and reliable research data.
A text link, button, image, or some type of link that encourages a visitor to your website to take action. Some examples may be “Subscribe Now” or “Download Today”. These are also commonly referred to a “CTA”.
Clickthrough Rate (CTR)
Content Management System (CMS)
Content Optimization System (COS)
Conversion Rate Optimization (CRO)
Customer Acquisition Cost (CAC)
Customer Lifetime Value
Customer Relationship Management (CRM)
Key Performance Indicator (KPI)
Lifetime Value (LTV)
Middle of the Funnel
Monthly Recurring Revenue (MRR)
Net Promoter Score (NPS)
Return on Investment (ROI)
Search Engine Marketing
Search Engine Optimization (SEO)
Service Level Agreement (SLA)
Small-to-Medium Business (SMB)
Top of the Funnel
User Experience (UX)
User Interface (UI)